Creating design to its own standards means that Lego sometimes looks for outside assistance. Lego flew in the creators of The Incredible Machine to share their expertise with ‘connected products’. The duo’s job: developing a new way of playing with Lego by implementing the Internet into the game. And they’re always involved from beginning to end – from the product to the software behind it. Marcel lets us in on the game with this big player: making prototypes for the giant Lego.
#prototyping #Big boys #toys #connected products